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Strictly necessary cookies
A strictly necessary cookie is a type of cookie that is used by the website to function properly,
without which the site would not work. This type of cookie does not collect any personally
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Statistical / Analytical cookies
The most widely used service for statistical or analytic cookies is Google Analytics.
It provides comprehensive website analytics, tracking user behavior, traffic sources, conversions,
and other valuable insights. Other popular services in this category include Adobe Analytics,
Matomo (formerly Piwik), and Mixpanel.
There isn't a specific service that is commonly associated with performance cookies
as these cookies are more related to the website's own performance monitoring and optimization.
Web developers often use tools like New Relic, Pingdom, GTmetrix,
or WebPageTest to monitor and improve the performance of their websites.
These services may or may not set cookies as part of their monitoring process.
Functionality cookies are typically related to the specific functionalities implemented on
a website and are often handled directly by the website's own code or plugins.
The services associated with functionality cookies vary depending
on the specific features implemented on the website. Examples include WordPress plugins,
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Tracking/advertising cookies
The most commonly used services for tracking and advertising cookies
are Google Ads (including Google AdSense and Google AdWords) and Facebook Pixel.
These services enable website owners to track user behavior, serve targeted advertisements,
and measure advertising campaign performance. Additionally,
there are other popular advertising platforms like Twitter Ads, LinkedIn Ads,
and various retargeting or behavioral advertising platforms used by businesses.